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Systems modelling of new media services

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationThe 29th International Conference of the System Dynamics Society. Washington, DC, USA
Publisher or commissioning bodyInternational System Dynamics Society
Publication date1 Jul 2011
Number of pages12
ISBN (Print)9781935056089
StatePublished

Conference

Conference29th International Conference of The System Dynamics Society
CountryUnited States
CityWashington DC
Period1/07/11 → …

Abstract

Energy consumption has long been identified as a major sustainability issue through its contribution to global greenhouse gas emissions and the limited supply of non-renewable resources. Current research on energy consumption for online media distribution identifies server operations as a main contributor. Based on work with an online news-publishing group we explore the system dynamics of energy consumption in the distribution of media. Building on concepts developed in a causal loop model based on previous work we present a system dynamics model of energy consumption for online digital media distribution and explore a number of scenarios. According to the model we have developed the future dynamics of energy use for the delivery of media services are apparently bounded by three factors; i) the overall energy efficiencies deliverable by the ICT supply chain into the data centre, ii) the overall media “richness” of content and how that is effected by investment, mutualisation and content synergy, and iii) growth in the user base. Questions arising from the use of the abstractions for richness, synergy, and mutualisation in the modelling have opened up a profitable area of further work to explore.

Additional information

Conference Proceedings/Title of Journal: Proceedings of the 29th International Conference of the System Dynamics Society Conference Organiser: The System Dynamics Society Rose publication type: Conference contribution Sponsorship: Research supported by EPSRC grant EP/I000151/1 Contributor (Other): The System Dynamics Society Rose publication type: Conference contribution Additional information: An updated version of a previously submitted conference paper Sponsorship: Research supported by EPSRC grant EP/I000151/1 Contributor: The System Dynamics Society

Documents

Research areas

  • strategy, sustainability, media services, news media, markets, substitutes, diffusion models

Event

29th International Conference of The System Dynamics Society

Duration1 Jul 2011 → …
CountryUnited States
CityWashington DC

Event: Conference

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  1. Systems modelling of new media services

    Research output: Chapter in Book/Report/Conference proceedingConference contribution