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Dr Jie ShengMSc, BSc, PhD

Lecturer in Management

Jie Sheng

Dr Jie ShengMSc, BSc, PhD

Lecturer in Management

Member of

Research interests

Jie’s main research interests lie in the areas of big data analytics, digitalisation and service operations. Her current research focuses on online social interactions and networks, firm engagement with digital technologies and platforms, user innovation, and data-driven strategies in operations management and marketing practices. Her work adopts a mixed-method approach to examine large-scale textual and new media datasets. Her research has been published in internationally excellent journals including International Journal of Production Economics, British Journal of Management, Journal of Interactive Marketing, Journal of Business Research, and Technological Forecasting & Social Change.

Structured keywords and research groupings

  • Smart Networks for Sustainable Futures

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Postal address:
The Priory Road Complex
Priory Road
Clifton
Bristol
United Kingdom