Skip to content

City image, city brand personality and Generation Z residents’ life satisfaction under economic crisis: Predictors of city-related social media engagement

Research output: Contribution to journalArticle

Standard

City image, city brand personality and Generation Z residents’ life satisfaction under economic crisis : Predictors of city-related social media engagement. / Priporas, Constantinos-Vasilios; Stylos, Nikolaos; Kamenidou, Irene (Eirini).

In: Journal of Business Research, 24.05.2019.

Research output: Contribution to journalArticle

Harvard

APA

Vancouver

Author

Bibtex

@article{9c55d72835124fd3a7c1726a6d968911,
title = "City image, city brand personality and Generation Z residents’ life satisfaction under economic crisis: Predictors of city-related social media engagement",
abstract = "The originality of the present study lies in that it examines generation Z residents’ engagement with the city’s social media during economic crisis in relation to city image, city brand personality and residents’ overall satisfaction. In order to test our hypotheses, 947 usable questionnaires were collected in Thessaloniki, Greece via the mall intercept technique. The findings reveal the significant impact city image and city brand personality have on generation Z residents’ engagement with city’s social media. The results also demonstrate a negative linkage between residents’ overall satisfaction and their engagement with the city’s social media. Lastly, the results support that the relationship between residents' overall satisfaction and their engagement with city's social media accounts is moderated by the effect of economic crisis on residents' personal daily routine. Implications for theory and practice are also discussed.",
keywords = "City image, city brand personality, Generation Z, residents, social media engagement, economic crisis",
author = "Constantinos-Vasilios Priporas and Nikolaos Stylos and Kamenidou, {Irene (Eirini)}",
year = "2019",
month = "5",
day = "24",
doi = "10.1016/j.jbusres.2019.05.019",
language = "English",
journal = "Journal of Business Research",
issn = "0148-2963",
publisher = "Elsevier Inc.",

}

RIS - suitable for import to EndNote

TY - JOUR

T1 - City image, city brand personality and Generation Z residents’ life satisfaction under economic crisis

T2 - Journal of Business Research

AU - Priporas, Constantinos-Vasilios

AU - Stylos, Nikolaos

AU - Kamenidou, Irene (Eirini)

PY - 2019/5/24

Y1 - 2019/5/24

N2 - The originality of the present study lies in that it examines generation Z residents’ engagement with the city’s social media during economic crisis in relation to city image, city brand personality and residents’ overall satisfaction. In order to test our hypotheses, 947 usable questionnaires were collected in Thessaloniki, Greece via the mall intercept technique. The findings reveal the significant impact city image and city brand personality have on generation Z residents’ engagement with city’s social media. The results also demonstrate a negative linkage between residents’ overall satisfaction and their engagement with the city’s social media. Lastly, the results support that the relationship between residents' overall satisfaction and their engagement with city's social media accounts is moderated by the effect of economic crisis on residents' personal daily routine. Implications for theory and practice are also discussed.

AB - The originality of the present study lies in that it examines generation Z residents’ engagement with the city’s social media during economic crisis in relation to city image, city brand personality and residents’ overall satisfaction. In order to test our hypotheses, 947 usable questionnaires were collected in Thessaloniki, Greece via the mall intercept technique. The findings reveal the significant impact city image and city brand personality have on generation Z residents’ engagement with city’s social media. The results also demonstrate a negative linkage between residents’ overall satisfaction and their engagement with the city’s social media. Lastly, the results support that the relationship between residents' overall satisfaction and their engagement with city's social media accounts is moderated by the effect of economic crisis on residents' personal daily routine. Implications for theory and practice are also discussed.

KW - City image

KW - city brand personality

KW - Generation Z

KW - residents

KW - social media engagement

KW - economic crisis

U2 - 10.1016/j.jbusres.2019.05.019

DO - 10.1016/j.jbusres.2019.05.019

M3 - Article

JO - Journal of Business Research

JF - Journal of Business Research

SN - 0148-2963

ER -