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Innovation starts at the storefront: Modelling consumer behaviour towards windows enriched with innovative technologies

Research output: Contribution to journalArticle

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Innovation starts at the storefront : Modelling consumer behaviour towards windows enriched with innovative technologies. / Pantano, Eleonora; Priporas, Constantinos-Vasilios; Foroudi, Pantea.

In: International Journal of Retail and Distribution Management, Vol. 47, No. 2, 04.2019, p. 202-219.

Research output: Contribution to journalArticle

Harvard

Pantano, E, Priporas, C-V & Foroudi, P 2019, 'Innovation starts at the storefront: Modelling consumer behaviour towards windows enriched with innovative technologies', International Journal of Retail and Distribution Management, vol. 47, no. 2, pp. 202-219. https://doi.org/10.1108/IJRDM-07-2018-0120

APA

Pantano, E., Priporas, C-V., & Foroudi, P. (2019). Innovation starts at the storefront: Modelling consumer behaviour towards windows enriched with innovative technologies. International Journal of Retail and Distribution Management, 47(2), 202-219. https://doi.org/10.1108/IJRDM-07-2018-0120

Vancouver

Pantano E, Priporas C-V, Foroudi P. Innovation starts at the storefront: Modelling consumer behaviour towards windows enriched with innovative technologies. International Journal of Retail and Distribution Management. 2019 Apr;47(2):202-219. https://doi.org/10.1108/IJRDM-07-2018-0120

Author

Pantano, Eleonora ; Priporas, Constantinos-Vasilios ; Foroudi, Pantea. / Innovation starts at the storefront : Modelling consumer behaviour towards windows enriched with innovative technologies. In: International Journal of Retail and Distribution Management. 2019 ; Vol. 47, No. 2. pp. 202-219.

Bibtex

@article{7dcff952b5144195b4f988e4c808b9ab,
title = "Innovation starts at the storefront: Modelling consumer behaviour towards windows enriched with innovative technologies",
abstract = "Purpose: Research into the introduction of innovative technologies directly at the storefront window is limited. The purpose of this paper is to model the behavioural attitudes and the subsequent benefits of, introducing innovative technologies to the storefront, while also considering the role of personal innovativeness in the decision process. Design/methodology/approach: This study employed a sample of 341 consumers who approached this new kind of storefront in two well-known apparel stores in the centre of New York City. A self-administered questionnaire was used as a tool for data collection. Findings: Findings empirically demonstrate that when consumers sense that there are innovative interactive technologies in the storefront windows, they are willing to enter the store, generate positive word-of-mouth communication (sharing the positive experience with friends). Originality/value: This study is the first to investigate the combination of consumer innovativeness and storefront window on the behavioural attitude, supported with quantitative evidence.",
keywords = "Consumer behaviour, Consumer innovativeness, Decision making, Innovation theory, Interactive technologies, Storefront windows",
author = "Eleonora Pantano and Constantinos-Vasilios Priporas and Pantea Foroudi",
year = "2019",
month = "4",
doi = "10.1108/IJRDM-07-2018-0120",
language = "English",
volume = "47",
pages = "202--219",
journal = "International Journal of Retail and Distribution Management",
issn = "0959-0552",
number = "2",

}

RIS - suitable for import to EndNote

TY - JOUR

T1 - Innovation starts at the storefront

T2 - Modelling consumer behaviour towards windows enriched with innovative technologies

AU - Pantano, Eleonora

AU - Priporas, Constantinos-Vasilios

AU - Foroudi, Pantea

PY - 2019/4

Y1 - 2019/4

N2 - Purpose: Research into the introduction of innovative technologies directly at the storefront window is limited. The purpose of this paper is to model the behavioural attitudes and the subsequent benefits of, introducing innovative technologies to the storefront, while also considering the role of personal innovativeness in the decision process. Design/methodology/approach: This study employed a sample of 341 consumers who approached this new kind of storefront in two well-known apparel stores in the centre of New York City. A self-administered questionnaire was used as a tool for data collection. Findings: Findings empirically demonstrate that when consumers sense that there are innovative interactive technologies in the storefront windows, they are willing to enter the store, generate positive word-of-mouth communication (sharing the positive experience with friends). Originality/value: This study is the first to investigate the combination of consumer innovativeness and storefront window on the behavioural attitude, supported with quantitative evidence.

AB - Purpose: Research into the introduction of innovative technologies directly at the storefront window is limited. The purpose of this paper is to model the behavioural attitudes and the subsequent benefits of, introducing innovative technologies to the storefront, while also considering the role of personal innovativeness in the decision process. Design/methodology/approach: This study employed a sample of 341 consumers who approached this new kind of storefront in two well-known apparel stores in the centre of New York City. A self-administered questionnaire was used as a tool for data collection. Findings: Findings empirically demonstrate that when consumers sense that there are innovative interactive technologies in the storefront windows, they are willing to enter the store, generate positive word-of-mouth communication (sharing the positive experience with friends). Originality/value: This study is the first to investigate the combination of consumer innovativeness and storefront window on the behavioural attitude, supported with quantitative evidence.

KW - Consumer behaviour

KW - Consumer innovativeness

KW - Decision making

KW - Innovation theory

KW - Interactive technologies

KW - Storefront windows

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U2 - 10.1108/IJRDM-07-2018-0120

DO - 10.1108/IJRDM-07-2018-0120

M3 - Article

VL - 47

SP - 202

EP - 219

JO - International Journal of Retail and Distribution Management

JF - International Journal of Retail and Distribution Management

SN - 0959-0552

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ER -