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Legal, decent, honest, truthful…and trustworthy?

Research output: Chapter in Book/Report/Conference proceedingChapter in a book

Original languageEnglish
Title of host publicationAnti-Social Media. The Big Issues
EditorsJohn Mair, Richard Tait, Tor Clark, Neil Fowler, Raymond Snoddy
Publisher or commissioning bodyAbramis
DatePublished - 26 Oct 2018

Abstract

Agnes Nairn explains how digitisation has changed the advertising landscape forever. It is eroding trust in unexpected ways and posing potential threats not just to the £120bn advertising industry but arguably to serious journalism. What needs to happen next?

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