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Smart Retailing: Technologies and Strategies

Research output: Book/ReportAuthored book

Original languageEnglish
Publisher or commissioning bodyPalgrave Macmillan
Number of pages109
Edition1st
ISBN (Electronic)9783030126087
ISBN (Print)9783030126070
DOIs
DatePublished - 1 Apr 2019

Publication series

NamePalgrave Pivot
PublisherPalgrave

Abstract

By providing a comprehensive theoretical framework, this book aims to map the most relevant technologies that have the potential to reshape the retail industry. The authors demonstrate how technology is pushing innovation, and examine how smart technologies can be fruitfully applied both in-store and through digital channels. The aim of the book is to synthesise theory and practice, and provide a richer understanding of new digital opportunities offered by the ‘smart’ experience. An accessible resource for researchers who want to understand this phenomenon as part of their expertise in digital marketing and e-commerce, Smart Retailing also provides insights for practitioners who are experiencing the dramatic effects of new technologies on their retail strategies.

    Research areas

  • Digital marketing, Mobile retail, Internet retailing, Smart technology, shopping, digital

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  • Front matter PDF (final published version)

    Rights statement: This is the final published version of the article (version of record). It first appeared online via Palgrave Macmillan at https://link.springer.com/book/10.1007%2F978-3-030-12608-7 . Please refer to any applicable terms of use of the publisher.

    Final published version, 188 KB, PDF-document

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