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Smart Retailing: Technologies and Strategies

Research output: Book/ReportAuthored book

Standard

Smart Retailing : Technologies and Strategies. / Pantano, Eleonora; Dennis, Charles.

1st ed. Palgrave Macmillan, 2019. 109 p. (Palgrave Pivot).

Research output: Book/ReportAuthored book

Harvard

Pantano, E & Dennis, C 2019, Smart Retailing: Technologies and Strategies. Palgrave Pivot, 1st edn, Palgrave Macmillan. https://doi.org/10.1007/978-3-030-12608-7

APA

Pantano, E., & Dennis, C. (2019). Smart Retailing: Technologies and Strategies. (1st ed.) (Palgrave Pivot). Palgrave Macmillan. https://doi.org/10.1007/978-3-030-12608-7

Vancouver

Pantano E, Dennis C. Smart Retailing: Technologies and Strategies. 1st ed. Palgrave Macmillan, 2019. 109 p. (Palgrave Pivot). https://doi.org/10.1007/978-3-030-12608-7

Author

Pantano, Eleonora ; Dennis, Charles. / Smart Retailing : Technologies and Strategies. 1st ed. Palgrave Macmillan, 2019. 109 p. (Palgrave Pivot).

Bibtex

@book{447617cb939f414e9f3f7e00f7dd4d5e,
title = "Smart Retailing: Technologies and Strategies",
abstract = "By providing a comprehensive theoretical framework, this book aims to map the most relevant technologies that have the potential to reshape the retail industry. The authors demonstrate how technology is pushing innovation, and examine how smart technologies can be fruitfully applied both in-store and through digital channels. The aim of the book is to synthesise theory and practice, and provide a richer understanding of new digital opportunities offered by the ‘smart’ experience. An accessible resource for researchers who want to understand this phenomenon as part of their expertise in digital marketing and e-commerce, Smart Retailing also provides insights for practitioners who are experiencing the dramatic effects of new technologies on their retail strategies.",
keywords = "Digital marketing, Mobile retail, Internet retailing, Smart technology, shopping, digital",
author = "Eleonora Pantano and Charles Dennis",
year = "2019",
month = "4",
day = "1",
doi = "10.1007/978-3-030-12608-7",
language = "English",
isbn = "9783030126070",
series = "Palgrave Pivot",
publisher = "Palgrave Macmillan",
address = "United Kingdom",
edition = "1st",

}

RIS - suitable for import to EndNote

TY - BOOK

T1 - Smart Retailing

T2 - Technologies and Strategies

AU - Pantano, Eleonora

AU - Dennis, Charles

PY - 2019/4/1

Y1 - 2019/4/1

N2 - By providing a comprehensive theoretical framework, this book aims to map the most relevant technologies that have the potential to reshape the retail industry. The authors demonstrate how technology is pushing innovation, and examine how smart technologies can be fruitfully applied both in-store and through digital channels. The aim of the book is to synthesise theory and practice, and provide a richer understanding of new digital opportunities offered by the ‘smart’ experience. An accessible resource for researchers who want to understand this phenomenon as part of their expertise in digital marketing and e-commerce, Smart Retailing also provides insights for practitioners who are experiencing the dramatic effects of new technologies on their retail strategies.

AB - By providing a comprehensive theoretical framework, this book aims to map the most relevant technologies that have the potential to reshape the retail industry. The authors demonstrate how technology is pushing innovation, and examine how smart technologies can be fruitfully applied both in-store and through digital channels. The aim of the book is to synthesise theory and practice, and provide a richer understanding of new digital opportunities offered by the ‘smart’ experience. An accessible resource for researchers who want to understand this phenomenon as part of their expertise in digital marketing and e-commerce, Smart Retailing also provides insights for practitioners who are experiencing the dramatic effects of new technologies on their retail strategies.

KW - Digital marketing

KW - Mobile retail

KW - Internet retailing

KW - Smart technology

KW - shopping

KW - digital

U2 - 10.1007/978-3-030-12608-7

DO - 10.1007/978-3-030-12608-7

M3 - Authored book

SN - 9783030126070

T3 - Palgrave Pivot

BT - Smart Retailing

PB - Palgrave Macmillan

ER -